At an event I spoke at recently, a question was asked of me: “Does content matter?”
Ooh….
Hells yeah it matters! With a caveat…
Content for content’s sake is garbage and a waste of time. Content that is purely self-serving and sales-oriented is also icky. But content that adds value, educates, enlightens, inspires, motivates, challenges, raises awareness, absolutely fricken matters. And that’s what we should all be aiming to create. Content with an impact.
Your words have a huge impact on those that hear them or read them, particularly those who look to you for leadership. The power of words goes well beyond their explicit meaning; do not underestimate the implicit and intrinsic too.
Words can be used for good or evil; the great orators of our time are testament to this. Gandhi, Martin Luther King, Adolf Hitler, Bob Hawke, Barack Obama, Donald Trump. Love them or loathe them, those who choose their words carefully, and craft clever messages, can whip individuals or entire countries, into frenzied action.