Date Archives → October 2020

Your Bounty Box

Your Bounty Box

No, it’s not a box of coconut covered chocolates….

So what is a Bounty Box, then?

A Bounty Box is an actual box where I keep the kind things said about me from clients, colleagues, partners and peers.  In it there are emails, greeting cards, small gifts, images of social comments and handwritten notes sent to me in appreciation for something I’ve done for them. I’ve been keeping this Bounty Box for about 7 years now, after I realised the importance of hoarding these goodies (and after my drawer started overflowing!)

Why do I have such a seemingly boastful box? Because it’s SUPER important to celebrate the impact you’re having on others, and be reminded every now and again, that you’re doing a great job and are on the right path. It’s also VERY powerful to see your world through others’ eyes.

How do I create a Bounty Box?

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4 Truths About Content Marketing

4 Truths About Content Marketing

Marketing a small business is big business.  There are so many ways to do it, experts to help teach it and platforms/apps/programs to support it.  As a result, navigating the good from the bad, the necessary from the nice-to-haves and the impossible from the achievable is a minefield.  On top of that, most small business owners find that just as they get a handle on one new way of marketing themselves they’re told that that’s old hat now and they should be looking at X. Content marketing IS an ever-changing field and unless you have a love of marketing and about 1000 spare hours in your week, it’s hard to stay on top of. In addition, common wisdom doesn’t always prevail.

I want to break it down for you, and give you 4 truths about content marketing that haven’t changed since its inception.

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