For a really long time (ok, 25 years) I’ve banged on about staying connected with your people, your audience.
Connection. Communication. Sharing. Inspiring. Leading.
Whether it was when I was in marketing at realestate.com.au (please Agent X, stay in touch with your potential buyers by adding real value to their search – they could turn out to be your next listing), or as a recruitment consultant at TMP Worldwide (please Client Y, communicate nicely with the candidates you have interviewed – they may not be right for you but they may know someone who is)… and in all that time, there has never been a MORE critical need than now for you to support your people with nurturing, educational content. Continue reading